Planet 5 × Banyan Group

Expedition Program Strategy

A preservation experience for Banyan guests across three African properties. Staff previews, guest expeditions, and a professional media engine that tells the story of what people journey here to find.

Internal Document · V2 · March 18, 2026 · Prepared by Atlas, CSO

01 — The Premise

What This Is

Planet 5 proposes a dedicated expedition program at Banyan Group's three African properties. Each expedition is a curated, multi-day preservation experience led by Dirk Collins and a professional documentary crew.

Guests do not simply visit these landscapes. They participate in their documentation and become Guardians of the places they experience. The expeditions produce two things: an extraordinary guest experience that no other hospitality brand offers, and professional media of Nat Geo caliber that tells the story of what people journey to these places to find.

That media belongs to the partnership. It becomes the living narrative of Banyan's African chapter, created not by a marketing agency but by the guests themselves, alongside one of the world's most experienced expedition filmmakers.

This is separate from Planet 5's fine art program. The art is the product on the wall. The expedition is the experience in the field. They reinforce each other, but they are distinct offers.
02 — The Gap

What Banyan Has. What They Do Not.

Banyan runs two experiential programs today. Neither puts guests in the field with a working documentary crew. Neither produces professional media. Neither creates a permanent preservation relationship between the guest and the landscape.

Stay for Good

Half-day community immersions at property level: farm visits, craft workshops, village walks. Valuable but lightweight. They last a few hours. They do not produce professional content. They do not create a lasting relationship between the guest and the landscape.

Banyan Tree Connections

Multi-day wellness retreats led by yoga and mindfulness practitioners. These prove Banyan's guests will pay for extended, curated, small-group experiences. But they are inward-facing. They are about the guest's internal journey, not about the place.

What Planet 5 Fills

The capability required to run preservation expeditions, a world-class expedition filmmaker, 30 years of field experience across seven continents, a professional crew, a Guardian membership infrastructure, a direct-trade coffee program tied to local farming communities, cannot be assembled by a hospitality company. It can only be partnered with.

30
Years in the Field
7
Continents
3
African Properties
0
Competitors
03 — Expedition One
Opening May 2026 · 6 Villas

Ruaha, Tanzania

"The Last Great Wilderness"

Ubuyu, a Banyan Tree Escape. Six artisan-crafted villas on the Great Ruaha River. Solar-powered, off-grid. Tanzania's largest protected area at over 20,000 square kilometers. The highest concentration of lions on the continent, one of the largest elephant populations in East Africa, and one of the last viable populations of endangered African wild dogs. Over 570 bird species. This is not the Serengeti. There are no crowds.

The Expedition

Duration: 7 days  ·  Maximum guests: 6 to 8  ·  Base: Ubuyu, with mobile bush camp excursions

Days 1 to 3: Arrival, orientation, deep game drives along the Great Ruaha River. Dawn and dusk photography sessions led by Dirk. Mobile bush camp in Ruaha's remote eastern sector. Walking safaris with armed rangers. Night sky photography.

Days 4 to 5: Community immersion. Visit villages where Ruaha Carnivore Project operates. Meet community rangers. See the health dispensary that exists because a village chose preservation. Photograph the people whose daily choices determine whether lions survive.

Days 6 to 7: Gallery session. Guardian enrollment ceremony. Heritage Coffee "Last Light" at sunset. Each guest preserves a named section of the Ruaha landscape.

Optimal Season

Staff preview: Late June / Early July 2026 (shoulder season, park reopening, walking safaris begin). First guest expedition: September 2026 (peak wildlife, herds massing along the river, predator activity at its highest).

Preservation Partners

Ruaha Carnivore Project

Founded by Dr. Amy Dickman (Oxford). Operates across 50,000 sq km. Communities protecting carnivores receive direct infrastructure: clinics, wells, schools. Over 40,000 people on the village land. Commerce, not charity.

Dr. Amy Dickman (Founder) · Ana Grau (Field Operations Manager)

Friends of Ruaha Society

Tanzanian NGO founded 1984 in Iringa. Environmental education for communities surrounding the park. Potential storytelling and education partner for expedition content.

Iringa-based · Established 1984

04 — Expedition Two
Opening 2026 · 40 Villas · Private Island

Primeiras & Segundas, Mozambique

"Where the Reef Meets the Shore"

Banyan Tree Ilha Caldeira. 40 private pool villas on a private island, 11 km offshore. 100% solar-powered. Marine Conservation Center on-site. Located within the Primeiras and Segundas Archipelago, Africa's largest coastal marine reserve at over 10,400 square kilometers. At least 56 coral genera, 194 reef fish species, dugongs, five species of sea turtles. The reef is unusually climate-resilient due to cold upwellings from deep underwater canyons. While coral systems around the world are dying, this one is holding.

The Expedition

Duration: 5 to 6 days  ·  Maximum guests: 6 to 8  ·  Base: Ilha Caldeira, with island-hopping by dhow

Days 1 to 2: Marine Conservation Center orientation. Snorkeling the house reef. Underwater photography workshop with Dirk. Sunset sessions on the eastern shore.

Days 3 to 4: Dhow expedition to outer islands. Visit community-managed fish sanctuaries and no-take zones. Meet fishing community leaders. Photograph the nets, the boats, the hands, the faces. Kayak through mangrove channels.

Days 5 to 6: Seasonal highlight (turtle nesting, whale migration, or whale sharks). Gallery review. Guardian enrollment for a section of the marine reserve. Heritage Coffee ceremony.

Optimal Season

Staff preview: Mid-2026 (post-opening, dry season, best visibility). First guest expedition: November 2026 (turtle nesting begins, whale sharks arriving, warm water).

Preservation Partners

CARE-WWF Alliance

Ran one of East Africa's most comprehensive marine preservation programs here from 2008 to 2018. Established community resource management committees, fish sanctuaries, women's cooperatives, and sustainable fishing training. Legacy infrastructure still active.

Domingos Gove (WWF Mozambique Marine Program)

BIOFUND Mozambique

National biodiversity fund. Administers EU PROMOVE Biodiversity funding (€10M, 6 years) for Primeiras and Segundas specifically. Potential institutional partner for formalizing Guardian marine preservation zones.

Maputo office

05 — Expedition Three
Opening 2026 · 132 Rooms · Cultural Heritage

Ouidah, Benin

"The Sacred and the Sea"

Dhawa Ouidah. 132 rooms on 23 hectares between the Atlantic and mangrove wetlands. Adjacent to the Door of No Return memorial. This is the spiritual capital of Vodun, a faith system that has endured centuries of suppression. The natural landscape is a meeting of ecosystems: Atlantic coast, mangrove lagoons, sacred forests. The Kpasse Sacred Forest is an ancient grove protected not by law enforcement but by spiritual authority. The expedition here is cultural as much as ecological.

The Expedition

Duration: 5 to 6 days  ·  Maximum guests: 6 to 8  ·  Base: Dhawa Ouidah

Days 1 to 2: Walk the Route of the Enslaved to the Door of No Return. Visit the Kpasse Sacred Forest. Dirk leads a session on photographing sacred spaces with respect and restraint.

Days 3 to 4: Mangrove expedition by pirogue. Visit Eco-Benin restoration sites. Meet women's cooperatives. Document the sacralisation process: Vodun priests placing Zangbeto talismans to mark protected zones. Photograph the oyster farmers, the fish-smokers, the net-makers.

Days 5 to 6: Contemporary art circuit (Fondation Zinsou, Alozo Gallery). Vodun cultural immersion with community permissions. Guardian enrollment tied to restored mangrove. Heritage Coffee ceremony.

Optimal Season

Staff preview: Late 2026 (post-opening, dry season). First guest expedition: January 2027, timed to Vodun Days (January 8 to 10), the most powerful cultural moment of the year. Nearly 2 million visitors in 2026.

Preservation Partners

Eco-Benin

Pioneered community-led mangrove preservation by integrating Vodun spiritual practices with ecological science. Since 2013, restored over 2,500 hectares of degraded mangroves. In Togbin village alone, mangrove cover expanded from 94 to over 400 hectares. Commerce and culture, not charity.

Gautier Amoussou (National Coordinator)

Fondation Zinsou

Private foundation in Ouidah promoting contemporary African art. Operates the Musee de Ouidah. Natural exhibition partner and cultural bridge for Planet 5. Also: GRABE-Benin (sacred forest preservation) and Alozo Gallery (artisanal products, dining).

Ouidah-based

06 — Phased Rollout

Staff First. Guests Second.

The model is simple: staff preview creates the media, the internal advocacy, and the proof of concept. The guest expedition follows once the team has seen it, felt it, and can sell it authentically.

Phase 1 · Staff Previews

2026: Three Previews

TimingPropertyWhat Happens
May / June 2026Ubuyu, TanzaniaDirk + crew, 5 to 7 days in Ruaha. 4 to 6 Banyan staff join for 2 to 3 days. Founding savannah media created.
Mid-2026Ilha Caldeira, MozambiqueDirk + crew, 4 to 5 days. Banyan staff experience reef, fishing communities, mangroves. Marine media created.
Late 2026Dhawa Ouidah, BeninDirk + crew, 4 to 5 days. Banyan staff experience sacred forests, mangrove restoration, Vodun cultural landscape.

Each preview costs Banyan nothing but hospitality. Planet 5 covers travel, crew, and production. Banyan receives the media, Guardian enrollments for participating staff, and a fully formed proof of concept.

Phase 2 · First Guest Expeditions

Late 2026 / Early 2027

TimingPropertyExpedition
September 2026Ubuyu, TanzaniaFirst guest expedition. Peak wildlife season. 6 to 8 guests.
November 2026Ilha Caldeira, MozambiqueFirst guest expedition. Turtle nesting, whale sharks. 6 to 8 guests.
January 2027Dhawa Ouidah, BeninFirst guest expedition. Vodun Days. 6 to 8 guests.
Phase 3 · Scale

2027 Onward

Scale to 2 to 3 expeditions per property per year. At full capacity: 7 to 8 guest expeditions annually across three properties, plus ongoing content from Dirk's independent field work. Year 1 total: 3 staff previews + 3 guest expeditions = 6 field deployments, producing a near-continuous content stream for Banyan's channels.

07 — The Media Engine

What Every Expedition Produces

This is not influencer footage. It is Nat Geo-caliber documentary material created by a 30-year veteran expedition filmmaker and crew. The media tells the story of the place through the guests who chose to protect it.

Per Expedition Output

Short-form documentary segments (3 to 5 pieces, 60 to 90 seconds each) formatted for social channels, in-room digital programming, and press. Long-form expedition documentary (8 to 12 minutes) for brand storytelling and sustainability reporting. Behind-the-scenes footage of guests in the field. Still photography for digital channels and press packages. Guest testimonial content captured in the field.

How Banyan Uses It

Social media content stream (each expedition feeds 4 to 6 weeks). Stay for Good and Brand for Good storytelling for sustainability communications. In-room digital programming at each property. Press packages for launches and seasonal campaigns. Guardian impact stories for guest follow-up and loyalty content.

Guardian Integration

Each expedition guest becomes a Guardian. Each designation preserves a named, measured section of landscape or marine habitat. Banyan can report these metrics in their GRI sustainability framework, aligned to UN SDGs 12, 13, 15, and 17. Annual preservation reports keep the guest connected long after departure. The stay never truly ends.

08 — Beyond Africa

Banyan Group 2027+ Pipeline

The Africa program is the opening chapter. Banyan's global expansion creates additional expedition opportunities as the partnership matures.

2027
Banyan Tree Bimini Resort & Residences
Bahamas · 50 suites, 26 overwater bungalows, 750 acres · 30 min from Miami

First overwater bungalows in the Caribbean. Marine preservation potential in Bahamian waters: coral reefs, nurse sharks, bonefish flats. Proximity to the US market opens a completely different guest demographic. The natural Phase 2 expansion for the expedition program.

High Priority
2027
Banyan Tree Ouidah (Five-Star)
Benin · Part of the Marina de Ouidah expansion on the same 23-hectare site

The Dhawa is phase one. A five-star Banyan Tree and a four-star Angsana are planned for the same complex. Expedition infrastructure built at Dhawa scales automatically to higher-tier guests.

Strategic
2027
Angsana Real de la Quinta Benahavis-Marbella
Spain · Residential community with hotel · Mediterranean
Monitor
2028
Banyan Tree Residences Manila Bay
Philippines · 334 units · Major Asian source market
Monitor
TBD
Banyan Tree Escape, Lampung (Sumatra)
Indonesia · No-walls, no-doors concept · Wilderness setting

Second Escape property after Buahan. Natural fit for Planet 5's preservation philosophy.

Future
The combination of African savannah, Indian Ocean reef, West African sacred forest, and Caribbean marine preservation gives Planet 5 a four-ecosystem expedition portfolio that no competitor can match.
09 — Key Contacts & Next Steps

Preservation Partners

RegionOrganizationFocusKey Contact
Ruaha, TanzaniaRuaha Carnivore Project / Lion LandscapesHuman-carnivore coexistence, community infrastructureDr. Amy Dickman · Ana Grau
Ruaha, TanzaniaFriends of Ruaha Society (FORS)Environmental education, community awarenessIringa-based, est. 1984
MozambiqueCARE-WWF Alliance (P&S Program)Marine preservation, community fisheriesDomingos Gove (WWF)
MozambiqueBIOFUNDNational biodiversity financingMaputo office
Ouidah, BeninEco-BeninMangrove restoration, blue carbon, community livelihoodsGautier Amoussou
Ouidah, BeninGRABE-BeninSacred forest preservation, Vodun-ecologyOusseni Akoyi
Ouidah, BeninFondation Zinsou / Alozo GalleryContemporary African art, artisanal productsOuidah-based

Next Steps

1. Laura and Allegra review this document and decide how to introduce the expedition program in the Banyan conversation.

2. Dirk confirms May/June 2026 availability for the Ubuyu staff preview. Most time-sensitive item.

3. Begin preliminary outreach to Ruaha Carnivore Project (Dr. Amy Dickman / Ana Grau) and Eco-Benin (Gautier Amoussou).

4. Identify Mozambique marine preservation contacts through BIOFUND or WWF Mozambique.

5. Atlas prepares a one-page expedition overview for Laura to include alongside the Banyan proposal.