Planet 5 × TGR
Strategic Brand Partnership · February 2026
The TGR Opportunity
Revenue. Audience value. Zero operational lift.
Planet 5 is a luxury lifestyle brand built on Preservation Photography and the Everest Coffee Collection, where fine art and high-altitude organic coffee fund mountain preservation worldwide.
Planet 5 is offering TGR a partnership that turns audience attention into revenue. TGR earns a commission on every sale generated, receives customer-level purchasing data, and gains real insight into the buying power of its audience. Every TGR customer receives a complimentary Explorer Guardian membership, a $120 annual value, along with ongoing discounts on art and coffee.
The TGR audience already loves mountains. Planet 5 gives them a way to protect them, and gives TGR a revenue stream for making the introduction.
What Every TGR Customer Receives
Every TGR customer receives a complimentary one-year Explorer Guardian membership, a $120 annual value, with tangible benefits they will use.
10% Off All Art
Limited edition prints, $195 to $35,000.
10% Off All Coffee
Everest Coffee Collection subscriptions.
Early Access + Expedition Priority
New collection drops and expedition booking before the public.
Why the TGR Audience Is the Planet 5 Customer
TGR's community already travels to mountains, invests in experiences, and cares about the places they visit. The overlap is demographic fact, not theory.
Shared Demographics
Aspirational, adventure-oriented, 35-65, values-driven spending
Shared Values
Mountain culture, authenticity, craftsmanship, preservation
TGR built trust with this audience over 30 years. Planet 5 gives them something worthy of that trust.
From the Summit, Three Streams.
Fine art for the walls. Specialty coffee for the morning. Expeditions for the calendar. From the mountains Planet 5 helps protect.
Planet 5 is a luxury lifestyle brand built on Preservation Photography and the Everest Coffee Collection. Fine art and high-altitude organic coffee created in places where access is earned and context matters. Through art, coffee, membership, and expeditions, Planet 5 offers its collectors a way of engaging with the world's most spectacular landscapes, and a reason to protect them.
Limited Edition Art
Museum-quality prints. Limited editions from the world's most remote landscapes.
Specialty Coffee
Roast-to-order. Recurring subscription. Sourced from mountain communities we support.
Origin Expeditions
Nepal, Chile, Kenya and the Alps to start.
Two Options. Start Simple. Scale Together.
Start with the Hero tier to prove the model. If results warrant, we grow into a deeper collaboration.
Both tiers generate revenue for TGR with zero operational burden on the TGR team.
- 10% commission on every sale from TGR audience
- TGR-branded discount codes for the TGR community
- Free Explorer Guardian membership ($120 value) for every TGR customer
- Real-time performance dashboard
- Pre-made marketing assets provided by Planet 5
- Planet 5 handles all fulfillment, service, and operations
- 30-day cookie tracking on all referrals
- Co-branded content and storytelling across TGR channels
- Planet 5 pop-up gallery and coffee shop at select TGR film tour stops
- Coffee sampling and giveaway at tour events
- TGR gallery page in the Planet 5 Gallery featuring TGR photographer
- Joint expedition content: TGR athlete, Planet 5 photographer, shared story
- Quarterly strategic reviews and performance optimization
- Expanded audience development with shared community access
Real-Time Partner Intelligence
Every customer, every purchase, every commission tracked in real time. A branded portal built for TGR with full visibility into what is working and why.
Live Campaign Analytics
Click-throughs, conversions, and revenue by campaign in real time.
Customer Intelligence
Purchasing behavior, product preferences, and audience demographics.
Automated Payouts
Monthly commission payments via Stripe. No invoicing required.
AI-Powered Insights
Automated recommendations on high-value collectors and optimal posting windows.
Simple Ask. Real Revenue. Happy Audience.
TGR introduces Planet 5 to its audience. The TGR audience gets a $120 Guardian membership and discounts on art and coffee. TGR earns a commission on every sale. Planet 5 handles everything else.
One conversation. Three product streams by May. Let's prove it works.
Start the Conversation