Planet 5 x OutIn — Partnership Overview
Where luxury mountain preservation meets precision portable brewing — a partnership built for the world's most extraordinary places and the people who protect them.
"A traditional brand sells you something, and the relationship usually ends at checkout. We're building something more interconnected — buy the coffee or the art or travel on an expedition and you're already invested in the mountain it came from, whether you meant to be or not."
— Dirk Collins, Founder, Planet 5
Who We Are
Planet 5 is a mountain preservation platform built on the conviction that commerce should protect the places it celebrates. Through rare high-altitude coffee, fine art photography, curated luxury expeditions, and Guardian Memberships, every revenue stream returns value directly to the mountain communities and ecosystems at the heart of our work.
Founded by Dirk Collins — TGR co-founder, Emmy-nominated filmmaker, and National Geographic photographer — Planet 5's first anchor brand partnership is with Teton Gravity Research. OutIn is the natural next step: a shared love of mountains, precision, and the craftsmanship that makes extraordinary places feel even more alive.
Everest Coffee Company
Everest Coffee Company hunts the world's rarest high-altitude coffees — single origins from the wild, hard-to-reach places most roasters never go. Lots are released in small drops rather than mass volume. The Nepal Collection is the first: a single-origin from Nuwa Estate, grown at 1,400m in the shadow of Everest, and the first coffee from this farm ever offered in the United States. East Africa and South America follow.
The farm's story starts in 1953, when Tenzing Norgay and Edmund Hillary became the first to stand on Everest. A lifetime later his grandson, Tashi Tenzing, climbed it and came home to a farm his wife, Bandi Nima Sherpa, was building on the hillside below. She called it Nuwa Estate.
Seventy thousand Arabica plants grow there now, cultivated without chemicals at altitude among avocado, banana, and Himalayan spice. Every cherry is tended by hand. What the farm earns, it returns — to schools, clinics, and the forests that shelter them.
1,400m · 70,000 Arabica plants · 100% organic, no chemicals
Hand-tended, small batch · Single-origin medium-dark roast
First release shipping October 2026 · everestcoffeecompany.com
Why We Belong Together
The Mountain Is Everything
OutIn was born from the simple wish to enjoy quality coffee outdoors — from cityscapes to mountaintops. Planet 5 was built to protect those mountaintops and the communities living on them. Both brands exist because of the mountain. Both believe it deserves more than a backdrop.
Quality Without Compromise
OutIn engineers precision espresso machines that deliver barista quality at altitude. Planet 5 sources rare, high-altitude single-origin coffee from farmers who hand-tend every cherry. Neither brand believes that going further means settling for less. That shared standard is what makes a co-branded product feel authentic rather than opportunistic.
Commerce That Gives Back
OutIn partners with World Coffee Research to strengthen coffee farming communities and invests in ocean preservation through Shark Angels. Planet 5 returns every revenue stream directly to the mountain communities and ecosystems at the center of its work. Both brands believe that a purchase should mean something beyond the transaction.
No Boundaries, No Limits
OutIn's founding philosophy is #NoBoundaries — breaking the invisible barrier between indoor and outdoor life. Planet 5's expeditions take guests to places most travelers never reach. Both brands are built for people who refuse to be limited by where they are — and who believe the best experiences happen far from the expected.
Sustainability as a Standard
OutIn's Rebrew program turns coffee waste into eco-friendly products. Their machines eliminate 365 disposable cups per year, per user. Planet 5's direct-trade model removes exploitative supply chain layers and returns earnings to farmers, forests, schools, and clinics. Sustainability is not a campaign for either brand — it is a design principle.
Adventure Is the Audience
OutIn's community skews toward hikers, climbers, cyclists, skiers, and outdoor enthusiasts who demand quality wherever they go. Planet 5's audience is the luxury adventure traveler — the person who wants the wild place and the beautiful object and the story behind both. These audiences are not the same, but they are deeply complementary — and both are looking for brands that take the mountain as seriously as they do.
The Partnership
This October, Planet 5 heads to Nepal with Dirk Collins and celebrated photographer Boo George for the launch of Everest Coffee Company at Nuwa Estate. A writer will be on the ground documenting the journey for publication. OutIn joins as the expedition's portable espresso partner — with dedicated behind-the-scenes content shot specifically to support the collaboration. Co-posting and cross-tagging across Planet 5, Everest Coffee Company, and OutIn on both sides.
Everest Coffee Company's Nepal Collection is a single-origin, high-altitude medium-dark roast that brews beautifully as espresso. A co-branded OutIn x Everest Coffee Company gift set is a natural, beautiful, and commercially compelling object — precision machine, rare coffee, preservation story. The kind of gift that means something.
Planet 5's Guardian Membership connects OutIn's community directly to the mountain landscapes they love. Offered at point of purchase, a Guardian Membership means every OutIn sale becomes an act of mountain preservation — with real-time impact data, not marketing copy. Members receive ongoing discounts across Everest Coffee and Planet 5 fine art.
OutIn's dedicated rare coffee section is a natural commercial home for Everest Coffee Company's Nepal Collection — placing it in front of an audience already seeking premium, story-rich single-origins. A co-branded gift set combining the OutIn Nano, the portable grinder, and Everest Coffee is a complete, beautiful, and purposeful product. The gift that brews at altitude and gives back to the mountain it came from.
Why Now
This October, global attention turns to Everest from two directions at once. Planet 5 is already at the summit of both stories.
National Geographic and Disney+
Everest: The Other Side
Directed by Jimmy Chin and Elizabeth Chai Vasarhelyi. Dirk Collins worked on the production. One of the most anticipated adventure documentaries of 2026 — releasing this autumn across National Geographic and Disney+.
Apple TV+ — October 9, 2026
Tenzing
The biographical epic of Tenzing Norgay's historic first ascent of Everest, starring Tom Hiddleston as Edmund Hillary. Tenzing's grandson, Tashi Tenzing, is Planet 5's coffee partner at Nuwa Estate — the living continuation of that story, grown on the hillside below the summit.
Coffee Launch — October 2026
Everest Coffee Company — Nepal Collection
The inaugural release from Nuwa Estate. Single-origin, high-altitude, direct-trade. Featured in Forbes September 2026. Launching at the precise moment global attention turns to Everest — and to the community at its base.
On the Ground — October 2026
The Nepal Expedition
Dirk Collins and Boo George at Nuwa Estate and across Nepal. The content moment that launches Everest Coffee Company to the world — and the natural home for the OutIn partnership, documented and shared across both audiences.
Credibility
TGR
Dirk Collins is co-founder of Teton Gravity Research — 30 years defining mountain culture. Planet 5's anchor brand partnership.
Forbes
Featured September 2026 — "Dirk Collins And Planet 5 Bring Ultra Premium Coffee To New Heights."
Emmy
Emmy-nominated filmmaker and National Geographic fine art photographer with 15+ years working in Nepal and the Himalayas.
Growing
Combined Planet 5 Media and Everest Coffee Company social audience across both channels — with the October launch adding significant momentum.
In the Press
Forbes — September 2026
"A multi-faceted quiet luxury company founded to help support mountain preservation — where every purchase means you're already invested in the mountain it came from."
Teton Gravity Research
"Planet 5 is built on rare high-altitude coffee, fine art, and expeditions. Mountain preservation is the payoff."
Next Steps