Planet 5 Partnership Strategy
Planet 5 Media · Confidential internal document

Partnership Strategy and Contact Directory

Priority partners across luxury hospitality, outdoor apparel, coffee and fine art. Hotel partners are approached as full brand experiences, so every conversation can open any of the four pillars.

Fine ArtOrigin ExpeditionsEverest Coffee CompanyGuardian Memberships
Team Dirk Collins, CEO · Allegra Meredith, COO & Co-Founder · Laura Pizzarelli, SVP Brand & Creative Updated September 29, 2026 Contacts rechecked against public sources on this date
ActiveWarmTargetLong shot Verified confirmed in a public source today Estimated email follows the company pattern; not confirmed Changed corrected since the June version

Brand rules: preservation, never conservation. Everest Coffee Company, with regional Collections. No em dashes. Planet 5 is regenerative commerce and partnership, not funding or philanthropy.

01

Luxury Hotels · The Full Brand Experience

Each property can take any combination of the four pillars: art on the walls, an Origin Expedition for guests, Everest Coffee in rooms and restaurants, and Guardian Memberships offered at check-in or checkout. Lead with the pillar that matches each contact's job, and let the others follow.

Banyan Group
Singapore-based · Africa entry via Ubuyu, Tanzania
Warm · paused

Framework: Soil to Gallery. Status: First call held with Nina, Amanda and Kylie. They asked for an imagery list and raised expeditions and a coffee partnership for their galleries. A meeting with Nina's new supervisor was set, then did not happen.

Art

Curated imagery for Ubuyu first, then global properties

Expedition

Their own idea on the call: guest expeditions

Coffee

Farmer coffee sold through their property galleries

Guardian

Membership offered to guests tied to the landscapes on the walls

Nina van Mil ChangedGlobal Brand Director · lead contact
Existing email thread. Title per her current LinkedIn Verified. New supervisor: name not public; ask Nina directly.
AmandaCreative Producer, hotels
Existing thread · imagery curation
KylieMarketing and content
Existing thread
Ho Ren YungDeputy CEO
ho.renyung@groupbanyan.com Estimated · Title Verified
Dr. Mark WatsonBanyan Group · sustainability and Stay for Good
mark.watson@groupbanyan.com Estimated · Still at Banyan per LinkedIn
Geri FlanaganBanyan Group · partnerships, Africa growth
geri.flanagan@groupbanyan.com (confirmed earlier) · Still at Banyan per LinkedIn
Louise RohnerUbuyu, A Banyan Tree Escape
Public records show a @banyantree.com address, so the groupbanyan pattern may not apply. Confirm before sending.

New hook: At Skift Global Forum on September 24, 2026, Ho Ren Yung said Banyan now talks about contribution rather than sustainability, meaning what each property measurably adds to its community, ecology and workforce. That is Planet 5's language exactly. Use it to restart the conversation with Nina.

Awasi
Luxury lodges in South America · private guide model
Warm

Framework: The Guardian's Atelier. LinkedIn introduction sent to the CEO; follow-up proposal drafted.

Art

In-residence portfolio from Patagonia and the Atacama

Expedition

Guide-led field days with Dirk's team

Coffee

Field Fika ritual on excursions

Guardian

Digital Stewardship Ledger for guests

Nicolás PeluffoCEO
nicolas.peluffo@awasi.com Estimated · Title Verified
Álvaro ValerianiChief Commercial Officer
alvaro.valeriani@awasi.com Estimated · Title Verified

Worth knowing: Awasi has rebranded and is positioning around luxury longevity (July 2026 coverage). Frame Guardian and expeditions as part of a restorative stay.

Six Senses
IHG-owned · Bangkok HQ · email pattern firstname.lastname@sixsenses.com · send Tue to Wed, 5 to 7pm LA time
Target

Framework: Soil to Suite. Three letters to three decision makers. Bhutan as pilot.

Art

Photography for Bhutan and the Alpine properties

Expedition

Executive and guest expeditions from Bhutan lodges

Coffee

Everest Coffee across the five Bhutan lodges

Guardian

GRI-compatible impact data for their reporting

Jeff SmithVice President, Sustainability
Public records use "Jeffery"; try jeffery.smith@sixsenses.com Estimated · Title Verified
Anna RamsaySix Senses · title to confirm
anna.ramsay@sixsenses.com Estimated · Current employer confirmed on LinkedIn; title not public
Jonathan Wright ChangedListed in June as F&B Director
Could not be found in any public source. Hold this letter until the name is confirmed.
Marieke DijkhuisSix Senses · Bhutan contact from June
Still at Six Senses per LinkedIn; confirm property and role
Jean-Yves BlattGeneral Manager, Six Senses Crans-Montana
Listed as GM in August 2025 press, with Toan Ly as Deputy GM

In building mode: Six Senses Camp Korongo, near Kanab in southern Utah, announced January 2026 for a 2029 opening. 41 tented pavilions and 12 residences on 480 acres. Developer: Canyon Global Partners. Architecture and design: Luxury Frontiers. A US mountain and canyon property still being designed is the best-timed art opportunity on this list. Also note: Six Senses CEO Neil Jacobs left in July 2025.

&Beyond
Lodges across Africa, South America and Asia · Johannesburg HQ · new leadership structure from March 1, 2026
Target

&Beyond is building lodges in India, Nepal, Sri Lanka and Bhutan, which is Planet 5's home territory. The new Asia lead is the most direct door.

Suhail GuptaManaging Director, &Beyond Asia · new
Leads lodge development in India, Nepal, Sri Lanka and Bhutan Verified · Reach via LinkedIn
Joss KentExecutive Chairman and CEO
Focus: long-term strategy, impact and growth partnerships Verified · joss.kent@andbeyond.com (pattern from June, not rechecked)
Mark WheelerPresident, &Beyond Group
Oversees global operations Verified
Aman
Himalayan, Bhutanese, Dolomite and desert properties · Baar, Switzerland HQ
Target
Thierry Pichon ChangedChief Commercial Officer
Listed on Aman's leadership page Verified
Sven Van Den BroeckManaging Director, Europe & Africa
Aman leadership page Verified
Guenter GebhardManaging Director, APAC & Middle East
Covers Aman Bhutan region Verified

Correction: Jonathan Wilson, listed in June as Chief Brand & Marketing Officer, is CEO of Aman at Sea, the cruise line. Removed as the brand contact.

Belmond
LVMH · Andean trains, safari lodges, Italian and alpine hotels
Warm

Peer-level outreach drafted. Lead with Andean routes photography and Guardian Memberships for train and lodge guests.

Arnaud ChampenoisSVP Brand & Marketing (appointed 2016)
Public record of this title is from his appointment; confirm he still holds it before sending
Sabrina PanizzaBelmond
Current employer confirmed on LinkedIn; title not public
Relais & Châteaux
Target

580+ independent properties. Runs a formal Partners & Suppliers program (2026 catalogue published) and a biodiversity partnership with UNESCO, with four new projects announced February 2026.

Approach: partnerships team via relaischateaux.com/partners

Auberge Collection
Target

Mountain properties in Colorado and beyond; art and design are central to the brand.

Jessica Martino Enan, Chief Commercial Officer since November 2025, oversees marketing Changed

COMO Hotels
Target

Wellness and nature collection with properties in Bhutan, which is direct photography territory.

No named brand contact could be verified. Approach via LinkedIn brand or partnerships lead.

02

Anchor Partner · Teton Gravity Research

TGR
Jackson Hole · co-founded by Dirk Collins, who spent 13 years building it
Active · signed

High octane meets slow luxury. Different volumes. Same frequency. A reunion with purpose, not a new relationship. Co-branded Classic Stamp lockup in use.

Use it: TGR's network is the warm path to Stio (also Jackson Hole), The North Face and Gilman Contemporary in Sun Valley.

03

Outdoor Apparel & Gear

The realistic ask is not co-branded clothing. It is gear in the field on expeditions, Guardian Memberships and coffee offered to their customers, and Dirk's photography in their stores and stories. Ordered by how likely each is to say yes.

Peak Design
San Francisco · travel and camera gear · Climate Neutral, B Corp, 1% for the Planet
Warm

Deck built (v3, "Made for the Mountains."). Double-team approach: Dirk's network for warm intros, Laura brand-to-brand.

Lawrence P. LanderVP, Brand + Marketing
Title per LinkedIn Verified
Stio
Jackson Hole mountain apparel · gives back to hundreds of nonprofit partners each year
Target · warm fit

Same town as TGR. Expedition kit, Guardian Memberships for Stio customers, and Dirk's photography in their stores and journal.

Stephen SullivanFounder & CEO
Current per 2026 podcast and Stio blog Verified · best reached through TGR
AETHER
Los Angeles · stores in LA, New York, San Francisco, Aspen, Park City · rally events and Airstream activations
Target

Proven photography collaborator (the Leica Reporter jacket). Founder-to-founder: Jonah Smith is a long-time Leica photographer. Pitch an event at a rally or store plus Guardian access for their members.

Jonah SmithCo-founder
jonah@aetherapparel.com Estimated · Still at AETHER per LinkedIn
Palmer WestCo-founder
palmer@aetherapparel.com Estimated
The North Face
VF Corp · official outfitter of U.S. Ski & Snowboard through 2034 · fashion collaborations with Cecilie Bahnsen and others
Target via athlete

Jimmy Chin is a current North Face athlete and a friend of Dirk's. The realistic entry is through him: North Face gear on a Planet 5 expedition with Dirk, documented as content. Cold brand outreach at this scale rarely lands.

Canada Goose
Long shot

Long-standing partner of Polar Bears International, so a nature cause is already in the brand. Creative direction is now Haider Ackermann's Snow Goose line. Approach only through their impact team, and only with a warm introduction.

Moncler
Long shot

Born in a mountain village near Grenoble. Leo Rongone became CEO in January 2026, moving from Bottega Veneta. Lowest-friction entry is an Everest Coffee gifting set, not apparel. Warm introduction required.

Vuori
Long shot

Current partnerships are celebrity and athlete led: Tom Holland as global partner and investor, Kaia Gerber, Pvolve. Nothing mountain or preservation related. Keep on the list, lowest priority.

04

Coffee Partnerships

Everest Coffee Company brews best in a moka pot, a high-end drip, or portable espresso in the field. Partners either put the coffee in front of new customers or make the ritual part of expeditions.

OutIn
Portable espresso · Shanghai · Mino Traveler and Fino grinder
Active · confirmed

Long-term collaboration confirmed September 2026. Phase 1: expedition content co-created on the October 2026 Nepal trip. OutIn sends Mino and Fino sets; Planet 5 sends the Everest Coffee Nepal Collection. Proposal page and Phase 1 scope documents complete.

Jess JiaOutIn partnership lead
Existing email thread

Phase 2 idea with a precedent: OutIn already sells a cause edition of the Mino (its BCRF edition). A Planet 5 or Everest Coffee edition for holiday gifting is a realistic next ask.

Brewing equipment

Moccamaster
Priority

Now sells specialty coffee from partner roasters on its US site (Onyx, Nossa Familia, Revolver). A real, existing door for Everest Coffee.

Approach: Moccamaster USA partnerships via us.moccamaster.com

AeroPress
Target

Official expedition brewer for Field Fika and Origin Expeditions.

Chelsea Malchow, brand and partnerships, current per LinkedIn Verified

Bialetti
Target

The moka pot. Majority acquired by NUO Capital in 2025. History of collaborations. A limited Everest x Bialetti moka pot is a natural object.

Approach: brand partnerships via bialetti.com

Alessi
Target

Actively collaborating around coffee: a C.P. Company coffee set at Milan Design Week 2026 and the new Vite espresso maker.

Approach: B2B partnerships team via alessi.com

Aarke
Target

Stockholm design brand whose stainless drip Coffee Maker is now sold widely, including Crate & Barrel. Scandinavian minimalism fits the gifting set.

Approach: brand partnerships via aarke.com

Pure Over
Watch list

All-glass pour-over from Portland glass artist and founder Etai Rahmil. Small, so founder-direct is realistic.

Approach: pureover.com

Prestige retail and credentials

Harrods Food Hall (87-135 Brompton Rd, London). Buying team, framed around rarity and Himalayan origin. Approach once supply is steady.
MR PORTER. Lifestyle and gifting editors for a holiday gifting feature.
1% for the Planet (Year 1), Rainforest Alliance (for hotel F&B procurement), B Corp (Year 2). These remove friction in hotel and corporate partnerships.

Excluded: XBroom (pod format), Meraki Tech (unverifiable), De'Longhi and Breville (mass market), Fellow and La Marzocco (espresso-forward).

05

Fine Art · Two Tiers

Split the work by buyer. The signature tier (Fifth Element single editions at $18,000 to $35,000, plus the numbered limited collections) goes to photography dealers. The archive (the Origins Collection) goes to hospitality and corporate consultants. Full detail is in the separate Two Tiers, Two Routes document.

Signature tier · photography dealers

None of these accept cold submissions. Each needs an introduction from Dirk's network or a meeting at The Photography Show (AIPAD) in New York, spring 2027.

Jackson Fine Art
Strongest

Atlanta. Corporate collection service; clients include Loews Hotels, Norwegian Cruise Lines, Delta, Microsoft.

Anna Walker Skillman, Co-Owner & Creative Director · info@jacksonfineart.com · 404.233.3739

Peter Fetterman Gallery
Local

Santa Monica. Salgado, Ansel Adams, Michael Kenna. Builds collections for advisors and interior designers.

Matthew Martin, Gallery Director · info@peterfetterman.com · 310-453-6463

Fahey/Klein Gallery
Local

Los Angeles. Photography only, landscapes included; experienced in corporate collections.

David Fahey · contact@faheykleingallery.com · (323) 934-2250

photo-eye Gallery
Mission fit

Santa Fe. Represents Nick Brandt and Mitch Dobrowner. Portfolio drop-off in person only.

info@photoeye.com · 505.988.5152

Gilman Contemporary
Mountain market

Sun Valley. Emphasis on fine art photography in a mountain resort town.

L'Anne Gilman, Owner · lanne@gilmanc.com · 208.726.7585

Holden Luntz Gallery
Prestige

Palm Beach. Photography specialist, collector-focused rather than hospitality.

holden@holdenluntz.com · 561-805-9550

Archive tier · hospitality and corporate consultants

Artelier
Strongest

Hotel projects include Six Senses Courchevel, Aman AlUla, 1 Hotels London. Sustainability-minded.

154 Cheltenham Road, Bristol, BS6 5RL, UK (new address) · +44 (0)117 330 8636 · contact form Changed

Awethentic Gallery
Mission fit

Hospitality art consultancy focused on art with social and environmental impact. Works with photographers and ships framed prints to guests' homes.

awethenticgallery.com/pages/hospitality · contact form

Saatchi Art Advisory
Second wave

Santa Monica. Complimentary advisory for hotels, resorts and cruise lines. Sources from its own marketplace, so ask first whether they will source outside it.

Rebecca Wilson, Chief Curator & VP · Lyndsay Brady, Southern California rep · form at saatchiart.com/trade-hospitality

Indiewalls
Archive only

Marriott, Hilton, Fairmont projects. Prints in-house, so license archive images only.

hello@indiewalls.com · (646) 276-6761

ARTIQ
Europe

London. Rental and purchase programs for Raffles London and Belmond Splendido Mare.

artiq.co · coordinate with the Belmond outreach

Specifiers · design firms that choose the art

Luxury Frontiers
Priority

Eco-tourism architecture and interiors: Gorilla Forest Lodge (A&K), Naviva (Four Seasons), Nekajui (Ritz-Carlton Reserve), and now designing Six Senses Camp Korongo in Utah.

team@luxury-frontiers.com · +27 10 900 4636

Champalimaud Design
Target

New York luxury hospitality interiors. Correction: Kajsa Krause is no longer listed at the firm.

Matoula Karagiannis, Principal · Ed Bakos, Partner & CEO · info@champalimaud.design · +1 212 807 8869 · 115 Broadway, 2nd Floor, New York Changed

Rockwell Group
Target

New York, with offices in Madrid and Shanghai. Hospitality and cultural work with strong art integration.

Approach the art or creative team via LinkedIn

Rottet Studio
Target

Hospitality-focused studio led by Lauren Rottet; also a verified client of Uprise Art's trade program.

Approach Lauren Rottet or the studio art director

06

Cultural & Editorial · PR First

Cultural credibility makes the commercial conversations above easier. These are editorial and exhibition pitches, not paid placements.

Fotografiska
Target

Correction: the New York museum closed permanently in September 2024. Current museums: Stockholm, Tallinn, Berlin, Shanghai, with Shenzhen opening October 1, 2026 and Oslo planned for 2028. A Dirk Collins exhibition proposal fits Berlin or Stockholm.

Monocle
Target

Editorial pitch first; shop and radio later.

Wallpaper*
Target

Pure editorial; the Handmade and design issues are natural entry points.

Cool Hunting
Target

Still publishing in 2026. Editorial pitch around the coffee and expedition story.

07

Gifting, Real Estate & Members Clubs

The curated gift (a print, Everest Coffee and a Guardian Membership) works for closings, client gifts and member offers.

Mountain real estate agents
Target

Top agents at Compass, Sotheby's International Realty and Douglas Elliman in Aspen, Jackson Hole, Park City and Telluride. Individual outreach via LinkedIn is faster than corporate.

Marigold & Grey
Target

Boutique corporate and client gifting, with holiday gift programs. Pitch as a featured product.

marigoldgrey.com

Teak & Twine
Target

Custom corporate gift boxes, including gourmet food. Everest Coffee fits their food range.

teakandtwine.com/corporate · 571-347-7582 (from June; not rechecked)

Soho House
Warm · member

Laura is a member. The art collection is led by Kate Bryan, Global Head of Collections, and focuses on artists local to each House.

Entry points: House art program, member events, Soho Home

Indagare
Target

Luxury travel membership, on Travel Weekly's 2026 Power List. Co-curated expedition or Guardian gift for members.

MICHELIN Guide hotels
Target

Formerly Tablet Hotels, now the hotel arm of the MICHELIN Guide. Editorial feature or co-branded experience.

YPO
Needs intro

Global CEO network. Only through an existing member.

JP Morgan Private Bank
Needs intro

Client gifting and events. Only through a warm introduction.

Removed or set aside

Venture capital section. Removed from this document.
Trowbridge Gallery. A to-the-trade decor publisher that exhibits at High Point Market. That is a decor channel, and it would undercut the editions.
TKOart. Now based in Irvine; clients lean to Las Vegas and entertainment. The June contact names are not on its site.
Next moves

Six moves for the next 60 days

1

Restart Banyan with their own words

Write to Nina referencing Ho Ren Yung's "contribution" remarks, and ask to reschedule with her new supervisor.

2

Get into Camp Korongo early

Approach Luxury Frontiers about art for Six Senses Camp Korongo while it is still being designed.

3

Open &Beyond Asia

Introduce Planet 5 to Suhail Gupta around the Nepal and Bhutan lodges now in development.

4

Deliver OutIn Phase 1 in Nepal

Then propose the Phase 2 holiday edition.

5

Use the Jackson Hole network

Ask TGR for introductions to Stio, and Jimmy Chin about The North Face.

6

Walk BDNY

November 8 to 9, 2026, Javits Center, New York. Scout art reps and meet hotel design firms.