Lead Revenue Stream
Experience Coffee
Rare high altitude coffee creates the habit. Recurring revenue funds the brand. Together with fine art and Guardian memberships, three streams compound under one roof.
Exclusive Partnership
The Nepal Connection
Nuwa Estate Coffee Partnership
Our signature line launches with exclusive U.S. distribution of Nuwa Estate Coffee, founded by Tashi and Bandi Nima Sherpa Tenzing. Tashi is the grandson of Tenzing Norgay, the first Sherpa to summit Everest with Sir Edmund Hillary.
Nuwa Estate operates one of Nepal's largest high-altitude coffee farms and reinvests profits into schools and health clinics serving the surrounding mountain communities. The relationship provides supply security, an authentic origin story, and built-in alignment with our preservation mission. The framework is built to scale into other rare, high-altitude regions worldwide.
Product Strategy
Two Product Lines
A signature collection for baseline recurring revenue. Limited Drops for urgency and discovery.
Signature Line
Everest Coffee Collection
Our signature offering, always available, sourced from our Nuwa Estate partnership in Nepal. $65 per 12oz bag with $17.15 fully landed COGS, delivering 73.6% per-bag gross margin. Provides baseline recurring revenue through auto-ship subscriptions and one-time purchases.
Rotating Selection
Limited Drops
Rotating small lots from rare high-altitude coffee regions worldwide, beginning with Kenya and Ethiopia. Monthly releases create urgency and discovery while expanding our origin relationships beyond the Nepal anchor.
Operations
Fulfillment Model
Green beans ship directly to our U.S. roasting partner. Orders are roasted to demand and shipped directly to customers. Like our art, we carry no finished goods inventory.
Recurring Revenue Engine
Revenue Integration
Coffee delivers $22.2M of Y5 revenue at 73.6% per-bag gross margin. Roughly 30% of coffee customers convert to auto-ship, and auto-ship subscribers buy 4.7x as often as one-off buyers.
- Approximately 30% of coffee customers convert to auto-ship subscribers
- Auto-ship buyers purchase 6.8 bags per year vs. 1.5 for one-off buyers
- Predictable monthly recurring revenue smooths seasonality
- Sustained engagement between fine art purchases
- Guardian members receive preferred pricing on coffee and art
- Print-on-demand-style fulfillment scales without inventory build
Use of Funds
$500K Coffee Launch Capital
Of the $3.5M seed raise, $500K is allocated to one-time Coffee Launch Capital (14.3% of the round), funding green bean inventory, packaging, U.S. roasting partner setup, and initial fulfillment. Deployed in Y1 as a separate cash flow line, fully covered by the seed round.
