Planet 5 | Executive Summary

Private Placement · Limited Allocation

PLANET 5

Two proven markets. One customer. Recurring revenue plus high margin. One platform.

Collect Art • Experience Coffee • Journey With Us

A Luxury Lifestyle Platform

Fine art for your walls. Specialty coffee for your morning. Expeditions for your calendar.
From the mountains we help protect.

This is the art of being there.

Planet 5 is an AI-native luxury platform built at the intersection of two proven markets and one of the fastest-growing consumer shifts in a generation: values-driven spending. The luxury buyer is moving from status to meaning. Planet 5 captures that transition with real products, real margin, and AI-native operations that scale without headcount.

$51M Y5 revenue. 31% EBITDA margin. 45% base case IRR.

See our model benchmarks and assumptions →

This round is for scale.

Why Coffee + Art?

Because It's the Same Customer.

Coffee brings customers back weekly. Art converts at high margin. A Guardian membership ties them together, funding the communities who protect these places while driving loyalty and repeat purchases. Three revenue streams, one customer.

Specialty Coffee

Market Size $101B

Growth Rate 10.4% CAGR

Purchase Type Daily ritual

Challenge Low margin, high churn

Fine Art Photography

Market Size $11.1B

Growth Rate 9.8% CAGR

Purchase Type Aspirational lifestyle

Challenge Infrequent, high CAC

78% buy with purpose. And stay 3x longer.

Model assumptions and benchmarks →

The Flywheel

Three Revenue Streams. One Purpose.

Collect Art

45% of Y5 Revenue · 62% Margin

Preservation photography from 30 years capturing mountains, wildlife, and cultures across seven continents. Limited editions create scarcity. High AOV drives margin.

Experience Coffee

41% of Y5 Revenue · Recurring

High-altitude organic specialty coffee from the Himalayas. Recurring subscriptions compound lifetime value. Daily ritual, monthly revenue.

Journey With Us

14% of Y5 Revenue · Loyalty Engine

Guardian membership unlocks art discounts, early access, and collector benefits. Origin Expeditions bring members to the places behind the art. Recurring revenue that deepens loyalty and reduces acquisition costs.

See the full business model → Read the full investment memo →

The Advantage

Post-Build. Pre-Scale.

This is not a product development round. The platform is built, the supply chain is secured, and the network is activated.

$1M+

Founder capital invested

150K+

Email list ready

AI-Native

Marketing & operations

US Exclusive

Himalayan coffee

Supply Chain

Built and secured

Live

Commerce platform

Explore our technology stack → See our go-to-market strategy →

The Team

Built to Scale From Day One

Dirk Collins

CEO & Founder

Co-founder of Teton Gravity Research, the iconic adventure lifestyle brand that defined an industry and continues to set the standard 30 years later. Emmy-nominated filmmaker with work spanning seven continents. Producer, director, and content strategist behind campaigns for National Geographic, The North Face, Red Bull, DJI, and some of the most iconic outdoor brands on the planet.

Experienced Team

Senior operators across content strategy, brand partnerships, go-to-market execution, and technology. Decades of combined experience in luxury, media, and direct-to-consumer commerce.

AI Operations Team

AI-native from day one. Marketing, creative direction, customer engagement, and platform management run 24/7. Enterprise-scale output at startup cost; the equivalent of a 30-person team for less than $1K a month.

Meet the AI team →

Trusted By

The Opportunity

Investment Terms & Returns

$3.5M

Raise

SAFE

Instrument

$10M

Post-Money Cap

20%

Discount

18 Mo

Runway

Conservative (1.5x)

$76M

$500K → $1.9M (3.8x)
$1M → $3.8M (3.8x)

Base Case (2.5x)

$127M

$500K → $3.2M (6.4x)
$1M → $6.4M (6.4x)

Upside (4.0x)

$204M

$500K → $5.1M (10.2x)
$1M → $10.2M (10.2x)

5-year horizon · Base case IRR: 45% · 31% Y5 EBITDA · 2.5x revenue multiple · Assumes 50% dilution

Read the full investment memo → SAFE documents →

Capital Allocation

Use of Funds

Team & G&A

Marketing

Coffee

DTC

Content

Platform

Buffer

$1.32M

Team & G&A

$672K

Marketing & Partners

$500K

Coffee Working Capital

$360K

DTC Growth

$384K

Content Production

$134K

Platform & Tools

$150K

Buffer

Participation is the New Luxury

To collect art is to choose what you live with. To drink coffee deliberately is to choose how you start your day. To travel well is to choose how you move through the world.

Planet 5 offers a way to do all three with intention.