Planet 5 | Intro Deck

Private Placement · Limited Allocation · By Invitation Only

PLANET 5

The Art of Being There

Collect Art Experience Coffee Journey with Us

$3.5M SAFE · $10M Post-Money Cap

Brand Positioning

A Luxury Lifestyle Platform

Fine art for your walls. Premium coffee for your morning.

Expeditions for your calendar.

All from the mountains we help protect.

This is the art of being there.

The Opportunity

Two Markets. One Customer.

The same person who collects art drinks specialty coffee and purchases with their values.

$11.1B

Online Fine Art

9.8% CAGR

$101B

Specialty Coffee

10.4% CAGR

78%

Buy With Purpose

And stay 3x longer

The Insight

These aren't separate audiences. They're the same demographic at different moments of their day. We meet them at each one.

The Business Model

The Flywheel Effect

Each purchase strengthens the next. Partners bring customers. Art converts at high margin. Coffee creates repeat purchases. Membership compounds lifetime value. Every stage is AI-automated.

Partners Seed Audience

B2B2C distribution through outdoor brands, hospitality, and corporate gifting.

Art Drops Convert

Limited edition releases create urgency. Drop model proven by streetwear.

Coffee Attaches

High-frequency repeat purchases lift LTV. 30-35% auto-ship conversion.

Guardian Binds

Recurring revenue plus art discounts. 100% of fees fund preservation.

Recurring
Revenue
Engine

Partners
Seed

Art Drops
Convert

Coffee
Attaches

Guardian
Binds

Why Coffee + Art?

Because It's the Same Customer.

Same buyer. Different moments. One platform.

Specialty Coffee

Market Size$101B

Growth Rate10.4% CAGR

Purchase TypeDaily ritual

ChallengeLow margin, high churn

Fine Art Photography

Market Size$11.1B

Growth Rate9.8% CAGR

Purchase TypeAspirational lifestyle

ChallengeInfrequent, high CAC

"The same person who pays $30–$100+ for single-origin coffee pays $3,000 for meaningful art.
Coffee brings them back daily. Art converts at high margin."

See Full Market Analysis →

The Model

Profitable Year 2. $51M by Year 5.

Year 5 Revenue Mix

Art 45%

Coffee 41%

14%

$23M

Art

$21M

Coffee

$7.1M

Membership

AI operations deliver 20%+ efficiency gains compounding across all three streams.

View Detailed Projections → Model Benchmarks – See the Research

Base Case Exit · $500K Investment

6.4x

Multiple on Invested Capital

$127M

Exit Value

45%

IRR

$3.2M

Proceeds

31%

Y5 EBITDA

The Engine

Built by Founders. Scaled by AI.

Nine AI agents operate 24/7 across marketing, sales, fulfillment, brand governance, strategy, finance, and legal. Enterprise capability at startup cost.

Luce

Atlas

Ellie

Sarah

Meridian

Iris

Henry

Robert

Michael

<$1K

Monthly AI Cost

vs. $500K+ for equivalent human team

9 / 24

Agents, Always On

Marketing, sales, creative, visual, support, strategy, technology, finance, legal

20%+

OpEx Efficiency

AI reduces acquisition and operating costs, compounding over time

The Investor Insight

Planet 5 was built AI-native from day one. Every workflow is automated. Every process scales without adding headcount. Marketing campaigns, customer support, order fulfillment, financial reporting, and legal compliance all run autonomously. We scale revenue without scaling payroll.

Meet the AI Team →

<$1K

Monthly AI Cost

vs. $300K+ for equivalent human team

7 / 24

Agents, Always On

Marketing, sales, fulfillment, brand, strategy, quality, support

20%+

OpEx Efficiency

AI reduces acquisition and operating costs, compounding over time

The Investor Insight

Planet 5 was not built as a traditional company that plans to add AI later. It was designed AI-native from day one. Legacy companies will spend years retrofitting AI. Planet 5 shipped with it.

Meet the AI Team →

The Founder

Dirk Collins

CEO & Founder

Built TGR from Zero to Industry Icon

Co-founded Teton Gravity Research, transforming a garage startup into the gold standard in action sports media. Theatrical releases, broadcast deals, millions of devoted fans.

Emmy-Nominated Filmmaker

30 years producing premium content across seven continents. Archive of 750,000+ professional images represents an irreplaceable moat.

Years

Continents

750K+

Images

$50M+

To Replicate

Trusted By

The Team

Decades of Experience. Ready to Scale.

Allegra Meredith

COO & Co-Founder

Two decades of PE and venture-backed scaling. Co-founded Revedy, the institutional-grade real estate underwriting platform. As President of PE-backed Authentic Vacations, delivered 30-50% YoY growth while integrating three acquisitions. Led teams across US, UK, and Europe. Designed Planet 5's entire technology infrastructure.

Laura Pizzarelli

SVP Brand & Creative

25+ years in fashion, entertainment, and advertising. Created iconic album artwork for No Doubt. As VP Creative at J Brand, established global brand image and led collaborations with Christopher Kane, Proenza Schouler, and Hussein Chalayan. Launched Gap's Clio-winning 'Meet Me in the Gap' campaign featuring Cher and Janelle Monae.

Jiban Ghimire

Managing Director, Nepal

35+ years as Nepal's premier expedition outfitter. Dubbed 'The Fixer's Fixer' by Outside Magazine. Has outfitted expeditions for North Face, National Geographic, Eddie Bauer, and Alpine Ascents. Now manages all Planet 5 business operations in Nepal, from coffee sourcing and export to Origin Expeditions.

Tashi Tenzing

Founder, Nuwa Coffee
US Exclusive Partner

Grandson of Tenzing Norgay, the first to summit Everest with Sir Edmund Hillary. Runs one of Nepal's largest high-altitude coffee farms. US exclusive distribution agreement with Planet 5. Reinvests profits into schools and health clinics. Partner for the Everest Coffee Collection launch.

AI Team

9 AI Agents

Marketing · Sales · Creative · Visual · Support · Strategy · Technology · Finance · Legal

Full-time AI operations across every business function. Enterprise capability at less than $1K per month.

Origin Story

Our Team. Our Art. Our Coffee.

Participation is the New Luxury

To collect art is to choose what you live with. To drink coffee deliberately is to choose how you start your day. To travel well is to choose how you move through the world.

Planet 5 offers a way to do all three with intention.

This is the art of being there.

Allocation Closing