Planet 5 | Technology Infrastructure

Investor Documentation

Technology Infrastructure

An AI-native commerce platform built for infinite scale. Nine specialized agents. One unified knowledge base. 24/7 autonomous operations at a fraction of traditional cost.

Planet 5 is an AI-native company that chose luxury art, specialty coffee, and mountain preservation as its market. The platform runs on AI from day one.

The platform powers every aspect of the art and coffee business automatically. From gallery pages serving 1,902 product variants to print fulfillment, from roast-to-order coffee subscriptions to multi-channel social media publishing, from email marketing to 150,000+ subscribers to membership management. Nine specialized AI agents handle marketing, customer support, creative direction, visual storytelling, sales outreach, technical infrastructure, strategic planning, financial operations, and legal compliance through a unified knowledge base with real-time database access.

The architecture scales to hundreds of thousands of members and infinite photographers with no major changes required. The founders invested approximately $1M building this infrastructure before raising external capital. The technology typically requiring $2-3M in seed capital is already built and operational.

AI Agents

150K+

Email Subscribers

24/7

Autonomous Operations

20%+

Operational Efficiency

System Design

Architecture Layers

Gallery & Commerce Engine

AWS Lambda + CloudFront

Custom-built gallery system serving all art pages dynamically. Real-time database queries, responsive image delivery via Cloudinary CDN, and seamless Stripe integration for checkout. Complete ownership of core commerce functionality.

Stripe Connect

Native payment processing for memberships, art purchases, and expedition deposits. Handles subscription billing, one-time purchases, multi-party payouts to photographers, and global currency support.

Membership & CRM

Outseta

Complete membership lifecycle management. User authentication, Guardian tier plans with custom member fields, automated discount code assignment, and member portal for subscription management.

Email Marketing Engine

Segmented campaigns to 150,000+ subscribers based on membership tier, purchase history, and engagement signals. Welcome sequences, drop announcements, abandoned cart recovery, and expedition communications.

Data & Intelligence

AWS RDS PostgreSQL

Single source of truth for all operations. Gallery images, content metadata, product variants (1,902 SKUs), member data, and transaction logs. 99.95% uptime SLA with automated backups.

Analytics Suite

Google Analytics 4, Hotjar heatmaps and session recordings, custom event tracking, and AI-powered optimization. Every user interaction is instrumented for continuous improvement.

AI Agent Gateway

Make.com + Fly.io

Hybrid automation architecture. Visual workflow orchestration handles webhook routing, scheduling, and monitoring. Custom Python logic engine executes sophisticated business rules like Guardian signup flows and order processing.

Claude API + Prompt Caching

Secure API proxy authenticates requests, selects the appropriate agent persona, injects live database context, and routes through Anthropic's Claude API. Shared knowledge base with role-specific overlays. Prompt caching reduces API cost by up to 90%.

Publishing & Fulfillment

Ayrshare

Multi-platform social media API. Single integration publishes to Instagram, Facebook, LinkedIn, and Pinterest simultaneously. Platform-specific formatting, optimal timing, and engagement tracking.

FinerWorks

Museum-quality print fulfillment partner. Hahnemühle archival papers, custom framing options, direct shipping worldwide. Zero inventory model with automated order submission via API.

Asset Management

Cloudinary

Professional image CDN with on-the-fly transformations. 500+ high-resolution art files with AI-analyzed metadata, commercial viability scoring, and optimized delivery via URL parameters.

Slack Workflows

Team notifications and approval workflows. Instant alerts for sales, signups, and system events. Interactive buttons for content approval before publishing. Real-time operational visibility.

AI-Native Operations

Nine Agents. One Platform.

Each agent operates through a shared API gateway with role-specific expertise layered on top of a unified knowledge base. Update the core once; every agent reflects the change immediately. Human approval gates maintain brand integrity and fiduciary oversight at critical decision points.

Luce

Marketing Director

Generates platform-specific content across 10 social media accounts daily. Writes email campaigns to 150K+ subscribers. Routes every piece through Slack approval.

Atlas

Chief Strategy Officer

Cross-functional strategy and brand governance. Analyzes revenue performance, coordinates between agents, and maintains the knowledge base.

Ellie

Chief Technology Officer

Owns database operations, AWS Lambda deployments, and all API integrations. Precision-focused with complete memory of every integration detail.

Sarah

Customer Experience

24/7 customer support via website chat. Queries live order data, product information, and Guardian membership status in real time.

Meridian

Creative Director

Website visual design and UX optimization. Builds gallery templates, product pages, and landing experiences that convert.

Iris

Visual Storytelling

Photo editing, image scoring, and visual narrative consistency. Manages the 750K+ image archive and selects the right photograph for each platform.

Henry

Sales & Lead Generation

Identifies and qualifies high-value prospects for art purchases, Guardian memberships, and expedition bookings. Hands qualified opportunities to founders.

Robert Hale

General Counsel

Monitors SEC compliance for SAFE documents. Tracks international tariffs and export law. Manages customer dispute protocols and IP protection.

Michael Harper

Financial Controller

Maintains the financial model and tracks performance against plan. Prepares investor updates, monitors cash flow, and flags budget variances.

Traditional Staffing

$400K+

per month

27 full-time equivalents

3 shifts for 24/7 coverage

Weeks to onboard new hires

Knowledge loss with turnover

AI Operations

<$1K

per month

9 specialized agents

24/7 global coverage

Instant knowledge updates

Permanent institutional memory

Explore the Full AI Team

Integrated Platform

The AI Commerce Flywheel

Every interaction feeds back into the system. Every data point makes the next decision better.

PostgreSQL
Data Layer

Attract

Convert

Fulfill

Retain

Optimize

Scale

Attract

Luce generates daily content from the database. Iris selects the highest-scoring images. Platform-specific captions drive traffic to galleries.

Convert

Sarah greets visitors and answers questions. Meridian ensures gallery pages convert. Lambda serves storefronts dynamically from the database.

Fulfill

Stripe processes payment. Print partner produces and ships. Outseta activates membership. Database logs everything automatically.

Retain

Automated email sequences nurture subscribers with new drops, preservation stories, and member-exclusive content. Guardian benefits compound loyalty.

Optimize

Atlas analyzes performance data, identifies conversion patterns, and adjusts strategy. Michael tracks financial metrics against plan.

Scale

Adding photographers, collections, or revenue streams requires database entries and content. The platform handles growth identically.

Core Workflows

Automated Operations

Guardian Signup

7-step automation triggered by Outseta webhook. Validates tier, generates unique discount code, creates coupon, updates database, sends welcome email, notifies Slack.

Art Sales & Fulfillment

Stripe webhook triggers Lambda function. Submits to FinerWorks API with correct product codes, applies Guardian discounts, updates order status, sends confirmation.

Social Media Publishing

Luce generates content from database with brand voice. Preview sent to Slack for approval. On approval, Ayrshare publishes to all platforms simultaneously.

Email Campaigns

Segmented campaigns to 150K+ subscribers based on membership tier, purchase history, and engagement. Automated sequences for drops, cart recovery, and expeditions.

Discount Management

Batch generation of tier-specific codes. Automatic validation at checkout. Usage tracking and expiration management. Fraud prevention through unique assignment.

Customer Support Triage

Sarah handles inquiries 24/7 via website chat. Queries live order data and membership status. Complex issues auto-escalate to Slack with full conversation context.

Financial Reporting

Automated monthly and quarterly tracking against KPIs. Michael prepares variance analysis, investor update materials, and board-ready financial sections with defensible assumptions.

Legal & Compliance

Robert monitors SEC compliance for SAFE documents and investor communications. Tracks international tariffs for cross-border shipments. Flags regulatory risks before they materialize.

KPI Dashboard & Alerts

Real-time performance tracking against monthly, quarterly, and annual targets. Automated alerts when metrics deviate from plan. Consolidated view for founders and investors.

Design Philosophy

Why This Architecture

Unlimited Scalability

AWS Lambda scales automatically with demand. Unlimited capacity on tap. The platform handles hundreds of thousands of members and infinite photographers with zero architectural changes.

Low Inventory Model

Print-on-demand art and roast-to-order coffee keep capital requirements low. Minimal warehouse costs. Fresh inventory always. Fulfillment only on confirmed orders with direct shipping worldwide.

AI-Native Operations

Nine specialized agents handle marketing, support, creative, strategy, finance, and legal with human approval gates ensuring quality. 20%+ operational efficiency today, compounding as volume grows. Adding new collections requires content, not headcount.

Full-Stack Control

Custom Lambda galleries, proprietary checkout, direct Stripe integration. Full ownership of commerce infrastructure and customer experience. Complete control over data and the entire user journey.

The technology infrastructure typically requiring $2-3M in seed capital is already built and operational. Nine AI agents run 24/7, handling the work of a 20-person team at less than $1,000 per month. This raise is for distribution and team expansion, not platform development. The technical foundation de-risks execution and accelerates time to revenue.

AI-native. Production-ready. Infinitely scalable.

Technology Infrastructure

Architecture Layers

Nine Agents. One Platform.

The AI Commerce Flywheel

Attract

Convert

Fulfill

Retain

Optimize

Scale

Automated Operations

Why This Architecture

Due Diligence Materials

AI Operations Platform

Partner With Us