Private Placement · Limited Allocation · By Invitation Only
PLANET 5
A luxury brand built on mountain preservation.
Two proven markets. One customer. Recurring revenue plus high margin. One platform.
A Luxury Brand Built on Mountain Preservation
Fine art for your walls. Rare High Altitude coffee for your morning. Guardianship for your conscience. Expeditions for your calendar. All from the mountains we help protect.
Preservation through commerce. A brand with purpose.
This is the art of being there.
Planet 5 is a luxury platform built at the intersection of two proven markets and one of the fastest-growing consumer shifts in a generation: values-driven spending. The luxury buyer is moving from status to meaning. Planet 5 captures that transition with real products, real margin, and AI-native operations that scale without headcount.
$51M Y5 revenue. 31% EBITDA margin. 45% base case IRR.
See our model benchmarks and assumptions →This round is for scale.
Why Coffee + Art?
Because It's the Same Customer.
Coffee brings customers back weekly. Art converts at high margin. A Guardian membership ties them together, funding the communities who protect these places while driving loyalty and repeat purchases. Three revenue streams, one customer.
Specialty Coffee
Fine Art Photography
78% buy with purpose. And stay 3x longer.
The Flywheel
Three Revenue Streams. One Purpose.
The Team
Decades of Experience. Ready to Scale.
Dirk Collins
Co-founder of Teton Gravity Research, transforming a garage startup into the gold standard in action sports media. TGR returned as Planet 5's first distribution partner in April 2026. Emmy-nominated filmmaker with 30 years producing premium content across seven continents. Archive of 1M+ professional images represents an irreplaceable moat. Access and relationships that can't be bought.
AI Operations Team · 9 Agents
Built on ClaudeMarketing · Sales · Creative · Visual · Support · Strategy · Technology · Finance · Legal
First luxury lifestyle brand operating entirely on AI. Nine-agent executive team running 24/7 across every operational function. Enterprise capability at less than $1K per month, the equivalent of a 30-person team. AI-native from day one, delivering 20%+ operating efficiency that compounds across all three revenue streams.
Already in Motion
Not Pitching. Proving.
From concept to live platform in six months. Supply chain secured, distribution signed, team full-time. This is the point of inflection, not the beginning.
Trusted By
The Opportunity
Investment Terms & Returns
$1M → $3.8M (3.8x)
$1M → $6.4M (6.4x)
$1M → $10.2M (10.2x)
5-year horizon · Base case IRR: 45% · 31% Y5 EBITDA · 2.5x revenue multiple · Assumes 50% dilution
Capital Allocation
Use of Funds
Participation is the New Luxury
To collect art is to choose what you live with. To drink coffee deliberately is to choose how you start your day. To travel well is to choose how you move through the world.
Planet 5 offers a way to do all three with intention.
The Art of Being There.