Private Placement · Limited Allocation · By Invitation Only

PLANET 5

A luxury brand built on mountain preservation.

Collect Art Drink Rare Coffee Journey with Us

$3.5M SAFE · $10M Post-Money Cap

The Art of Being There.

Brand Positioning

A Luxury Brand Built on Mountain Preservation

Fine art for your walls. Rare High Altitude coffee for your morning.

Guardianship for your conscience. Expeditions for your calendar.

All from the mountains we help protect.

Preservation through commerce. A brand with purpose.

This is the art of being there.

The Opportunity

Two Proven Markets. One Customer. Three Revenue Streams.

The same person who collects art drinks specialty coffee and purchases with their values.

$11.1B

Online Fine Art

9.8% CAGR

$101B

Specialty Coffee

10.4% CAGR

78%

Buy With Purpose

3x longer customer retention

The Insight

These aren't separate audiences. They're the same demographic at different moments of their day. We meet them at each one.

The Business Model

AI-Automated · 24/7 · Zero Headcount Scaling

The Flywheel Effect

Each purchase strengthens the next. Partners amplify the audience. Art converts at high margin. Coffee creates repeat purchases. Guardianship compounds lifetime value.

1

Partners Amplify

B2B2C distribution through outdoor brands, hospitality, and corporate gifting.

2

Art Drops Convert

Limited edition releases create urgency. Drop model proven by streetwear.

3

Coffee - Recurring Revenue

High-frequency repeat purchases lift LTV. 30-35% auto-ship conversion.

4

Guardian Binds

Exclusive art & coffee benefits. Fees fund preservation.

Recurring
Revenue
Engine

Partners
Amplify

Art Drops
Convert

Coffee
Recurring

Guardian
Binds

Why Coffee + Art?

Because It's the Same Customer.

Same wallet. Different moments. One platform.

Specialty Coffee

Market Size$101B

Growth Rate10.4% CAGR

Purchase TypeDaily ritual

ChallengeLow margin, high churn

Fine Art Photography

Market Size$11.1B

Growth Rate9.8% CAGR

Purchase TypeAspirational lifestyle

ChallengeInfrequent, high CAC

"The same wallet that drinks single-origin coffee is the wallet that collects photography.
We sell both to the same person."

See Full Market Analysis →

The Model

Profitable Year 2. $51M by Year 5.

Year 5 Revenue Mix

Art 45%

Coffee 41%

14%

$23M

Art

$21M

Coffee

$7.1M

Membership

Conservative 1.5x

$76M

Base 2.5x

$127M

Upside 4.0x

$204M

AI operations deliver 20%+ operating efficiency that compounds across all three streams.

View Detailed Projections →

Base Case Exit · $500K Investment

6.4x

Multiple on Invested Capital

$127M

Exit Value

45%

IRR

$3.2M

Proceeds

31%

Y5 EBITDA

The Engine

Built by Founders. Scaled by AI.

Nine AI agents operate 24/7 across marketing, sales, fulfillment, brand governance, strategy, finance, and legal. Enterprise capability at startup cost.

Built on Claude.

First luxury lifestyle brand operating entirely on AI.

Luce

Atlas

Ellie

Sarah

Meridian

Iris

Henry

Robert

Michael

<$1K

Monthly AI Cost

vs. $500K+ for equivalent human team

9 / 24

Agents, Always On

Marketing, sales, creative, visual, support, strategy, technology, finance, legal

20%+

OpEx Efficiency

AI reduces acquisition and operating costs, compounding over time

Meet the AI Team →

The Founder

Dirk Collins

CEO & Co-Founder

Built TGR. Now They've Come Back to Us.

Co-founded Teton Gravity Research, transforming a garage startup into the gold standard in action sports media. TGR returned as Planet 5's first distribution partner in April 2026. High octane meets slow luxury.

Emmy-Nominated Filmmaker

30 years producing premium content across seven continents. Archive of 1M+ professional images represents an irreplaceable moat. Access and relationships that can't be bought.

30

Years

7

Continents

1M+

Images

TRUSTED
BY

See Below

The Team

Decades of Experience. Ready to Scale.

Allegra Meredith

COO & Co-Founder

Architect of Planet 5's AI-native platform and nine-agent operating system. Two decades scaling venture and PE-backed companies. Co-founded Revedy, the institutional-grade real estate underwriting platform. As President of PE-backed Authentic Vacations, delivered 30-50% YoY growth while integrating three acquisitions across US, UK, and Europe.

Laura Pizzarelli

SVP Brand & Creative

25+ years in fashion, entertainment, and advertising. Created iconic album artwork for No Doubt. As VP Creative at J Brand, established global brand image and led collaborations with Christopher Kane, Proenza Schouler, and Hussein Chalayan. Launched Gap's Clio-winning 'Meet Me in the Gap' campaign featuring Cher and Janelle Monae.

Jiban Ghimire

Managing Director, Nepal

35+ years as Nepal's premier expedition outfitter. Dubbed 'The Fixer's Fixer' by Outside Magazine. Has outfitted expeditions for North Face, National Geographic, Eddie Bauer, and Alpine Ascents. Now manages all Planet 5 business operations in Nepal, from coffee sourcing and export to Origin Expeditions.

Tashi Tenzing

Co-Founder, Nuwa Estate
US Exclusive Partner

Grandson of Tenzing Norgay, the first to summit Everest with Sir Edmund Hillary. Co-founded Nuwa Estate Coffee with Bandi Nima Sherpa Tenzing. Two tonnes of Nuwa Estate green bean secured for 2026 launch. Reinvests profits into schools and health clinics.

AI Team · Built on Claude

9 AI Agents

Marketing · Sales · Creative · Visual · Support · Strategy · Technology · Finance · Legal

Full-time AI executive team, 24/7. Enterprise capability at less than $1K per month.

Origin Story

Our Team. Our Art. Our Coffee.

Participation is the New Luxury

To collect art is to choose what you live with. To drink coffee deliberately is to choose how you start your day. To travel well is to choose how you move through the world.

Planet 5 offers a way to do all three with intention.

The Art of Being There.

Already in Motion

Not Pitching. Proving.

From concept to live platform in six months. Supply chain secured, distribution signed, team full-time. This is the point of inflection, not the beginning.

April 2026

TGR Partnership Signed

First preservation-focused distribution partner. Homepage placement. Revenue share. Different volumes, same frequency.

AI Native

Built on Claude

First luxury lifestyle brand operating entirely on AI. Nine-agent executive team running 24/7 across marketing, sales, creative, finance, and legal.

Nepal

Coffee Supply Secured

Two tonnes Nuwa Estate green bean for 2026. Partner is Tashi Tenzing, grandson of Tenzing Norgay. Heritage that cannot be built.

Talks Underway

Luxury Hospitality

Talks underway with Banyan Tree for art and coffee placement in their African resort properties. First step into a channel where our customer already stays.

Audience

150K Email List

Ready to activate. Built from luxury hospitality and HNW travel networks. Warm audience at launch, not cold acquisition.

Allocation Closing

Partner with Us

$3.5M

Raise

SAFE

Instrument

$10M

Post-Money Cap

20%

Discount

18 Mo

Runway

A luxury brand built on mountain preservation. Two proven markets, one customer, three revenue streams. Platform built. Supply chain secured. TGR signed. Luxury hospitality in conversation. Team full-time. Now scaling.

Get Started

Questions? invest@planet5media.com

"Business can be the most powerful force for protecting mountains."