Press & Media
The Art of Being There.
Art, coffee, and experiences rooted in the world's great mountain ranges. For those who understand the difference between visiting a place and belonging to it.
Planet 5
One Source. Three Experiences.
Art, coffee, and membership reinforce each other, funding preservation across the mountain regions where we work.
Fine Art Photography
Global preservation photography spanning seven continents. Museum-quality archival prints on Hahnemühle paper. Limited editions. Curated drops. Retired permanently once sold. Every edition funds the landscape it depicts.
High-Altitude Specialty Coffee
The Everest Coffee Collection is our flagship, organically grown at high altitude in Nepal's Himalayan highlands. US exclusive distribution. Limited drops from other high-altitude growing regions worldwide. Nothing about this cup is an accident.
Membership & Expeditions
A four-tier Guardian membership and invitation-only Origin Expeditions across Nepal, the Swiss Alps, East Africa, and Patagonia. Guardians move first on art drops and expedition access.
For Media
Company Description
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Collect Art
Limited. Numbered. Gone.
Fine art photography from places most people will never stand. Built to scale with preservation photographers worldwide. Every edition funds the landscape it depicts.
Paper
Hahnemühle Museum Etching
Editions
5 to 50 per image. Retired permanently.
Release
Curated drops. No restocks.
Archive
750,000 images
Experience Coffee
Rooted at the roof of the world.
The Everest Coffee Collection is organically grown at high altitude in the shadow of the highest peaks on earth. Elevation, climate, and generations of knowledge produce uncommon complexity. Nothing about this cup is an accident. Planet 5 holds US exclusive distribution.
Limited drops from other high-altitude growing regions worldwide. The supply chain connects directly to mountain communities where the same families growing specialty beans are building businesses, funding schools, and supporting health clinics.
Journey With Us
The invitation most will never receive.
Invitation-only filmmaking journeys where participants travel alongside Dirk Collins to document the stories of coffee, art, and mountains firsthand. Participants are not tourists. They document alongside the team, experience preservation in action, and meet the communities behind the work.
Nepal
Roof of the World
Patagonia
End of the Earth
Kenya
The Northern Reaches
Swiss Alps
The Original Guardians
At Scale
The places behind the products.
The flagship preservation concept, the Himalayan Coffee & Wildlife Corridor, spans 92,000 hectares across Nepal's highland coffee-growing regions. Fragmented habitats, reconnected. Mountain communities, elevated. Every purchase flows back to the landscape that produced it.
Nepal is the beginning. East Africa, Patagonia, and the Alps are what comes next.
The Founders
Two people. One vision.
Dirk Collins
CEO & Co-Founder
Emmy-nominated filmmaker. Co-founder of Teton Gravity Research. Thirty years producing in the world's most unforgiving environments for the world's most demanding brands. Seven continents. 750,000 images. Relationships with mountain communities that took decades to build and cannot be replicated.
Allegra Meredith
COO & Co-Founder
Serial entrepreneur with two decades scaling technology platforms. Co-founded Revedy, the institutional-grade underwriting platform analyzing $55 billion in assets. President of PE-backed Authentic Vacations, driving 30-50% year-over-year growth through two successful acquisitions. Architect of Planet 5's technology infrastructure and AI operations.
The World's Most Iconic Brands
A Legacy of Collaboration
For Journalists
Story Angles
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01
Two Founders, Zero Engineers, One AI
An Emmy-nominated filmmaker and a serial entrepreneur built a luxury brand entirely in conversation with Claude. No engineers. No technical co-founder. A 75-table database, nine AI agents, and a proprietary operations platform.
For founders who think they need a technical co-founder to build.
02
The $950K Team That Doesn't Exist
Nine AI agents running every department of a luxury brand. Strategy, marketing, technology, creative, customer service, sales, visual storytelling, legal, and finance. What would cost nearly a million dollars in salaries runs on two founders and Claude.
For business leaders rethinking what a team looks like.
03
Coffee at the Roof of the World
The Everest Coffee Collection. Rare organic coffee grown at high altitude in Nepal's Himalayan highlands. US exclusive distribution. Limited drops from other high-altitude regions worldwide.
For specialty coffee lovers and anyone who cares where their cup comes from.
04
The Future of Luxury is AI-Native
The first luxury lifestyle brand built entirely on AI. Fine art, specialty coffee, expeditions, and preservation, all running on a proprietary platform that is progressively replacing third-party SaaS.
For the luxury market watching AI reshape every industry except theirs.
05
An Emmy-Nominated Filmmaker's Next Act
Dirk Collins spent 30 years filming on seven continents for National Geographic, Disney, and Rolex. Now he is building a preservation movement through fine art photography, rare coffee, and AI.
For anyone who has wondered what comes after a legendary career in film.
06
The Invitation Most Will Never Receive
Origin Expeditions across Nepal, the Swiss Alps, East Africa, and Patagonia. Invitation-only filmmaking journeys with Dirk Collins. Participants document alongside the team and meet the communities behind the work.
For travelers who want proximity to the work, not the tourist trail.
Quick Reference
Key Facts
Press Images
Downloadable Photography
High-resolution images available for editorial use. Credit: Dirk Collins / Planet 5
Watch
The Brand in Motion
Brand films and production tools. Click to play.
Planet 5 Brand Film
Planet 5 × Anthropic
Video Editor: Built in Claude
The Platform
Built entirely in conversation.
Every system below was designed, written, and coded in Claude. Screen recordings from live production.
Homepage & Navigation
Gallery Pages
Product Pages
The Frame Dashboard
Investor Portal
Partner Portal
Brand Assets
Logos
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Editorial Reference
Brand Guidelines
Essential usage notes for accurate coverage.
Get in Touch
Some conversations are worth having.
For press inquiries, interview requests, image access, investment, or partnership discussions.
Allegra Meredith
COO & Co-Founder
Press, Investment, General Inquiries
Laura Pizzarelli
SVP of Brand & Partnerships
Partnerships, Brand Collaborations